On Tuesday, Chloe Sims kept her calm despite a wardrobe mishap at the ITV Palooza event at London’s Royal Festival Hall.
The TOWIE star, 40, was dressed in a stunning red velvet gown, but the train kept getting caught on her shoe as she walked down the blue carpet. Chloe kept her cool as she stepped into the event, yanking it from under her feet.
Demi, her TOWIE co-star, had to come to her rescue at one point to help her figure out the outfit. As she posed with Amy Childs and Demi, she proceeded to fiddle with the bottom of her garment. The ensemble looked amazing on the make-up artist, with its lovely sweetheart neckline and sleeves that transformed into gloves. The dress had a racy thigh-high split that showed off Chloe’s slim pins.
Her rich caramel hair was brushed back into a stunning up-do that perched atop her head. ITV Palooza, the channel’s annual commercial and programming extravaganza, will be back on air on Tuesday after being pushed online due to the coronavirus outbreak.
In 2020, ITV’s commercial chiefs Kelly Williams and Simon Daglish will join CEO Carolyn McCall and Director of Television Kevin Lygo in a virtual presentation to outline new ambitions for the channel.
ITV announced plans for a new advertising product, Planet V, ahead of the final red carpet gala of 2019. The solution, which will be launched in 2020, will allow advertisers to contact viewers by combining ITV first-party data with their data.
More than 1300 people attended the 2018 presentation, the first in its current Royal Festival Hall site after being held at the London Palladium for the previous three years.
ITV Palooza is the network’s opportunity to reveal its intentions for the coming year and debut a brand new series.
Source: Daily Mail
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