Following a string of lackluster box office performances by recent DC films, it seems that The Flash may face a similar fate. Movies like Shazam! Fury of the Gods and Black Adam have failed to make a significant impact at the box office, raising concerns for the upcoming Flash film.

Disappointing Box Office Tracking

According to reports, The Flash is projected to have an underwhelming domestic opening weekend, tracking for a mere $70 million. This falls short compared to previous DC films like Justice League. However, there are conflicting predictions, leaving Warner Bros. Discovery CEO David Zaslav worried about the film’s potential success.

A Troubled DC Universe And PR Challenges

DC’s inconsistent track record, including mixed critical reception and failed box office expectations, has created a lack of direction for the franchise. The Flash is seen as an opportunity to reset and revitalize the DC Extended Universe. Adding to the challenges, lead actor Ezra Miller’s controversial off-screen behavior has posed public relations issues for the film’s marketing efforts, despite director Andy Muschietti’s praise for Miller’s portrayal of Barry Allen.