Right now, Disney has major plans for MCU and Star Wars in the next couple of years. Currently, The Bad Batch has finished its first season run and Lucasfilm is moving on to live-action entries like Taika Waititi’s untitled project and Diego Luna’s Andor.
On the Marvel front, it has been one win after the other. After the success of WandaVision, The Falcon And The Winter Soldier, and Loki, Marvel is now again experiencing success with its first animated project called What If…?.
On the theatrical front, it’s gearing up for the widespread release of Shang-Chi and the Legend of the Ten Rings. During the 2020 Disney Investor Day, the house of mouse revealed that more titles were coming to theaters as well as to the Disney+ streaming service.
This built hype over the upcoming titles and news from the event dominated the internet. Due to this, Marvel and Star Wars fans came together to celebrate this as a group. Note, that’s set to happen again but on a bigger scale.
During the Q3 Investment Call of Disney, Disney CEO Bob Chapek teased that more information will be released during a celebration on November 12, 2021, about what’s to come on the streaming service. This day will mark two years since the Disney+ streaming service went live.
Chapek said that this “Disney Plus Day” will be an:
“Unprecedented, company-wide, cross-promotional campaign” for the Disney brand across various franchises under its umbrella.
Obviously, it’s all being done to help increase user engagement with Disney+. Here’s what Chapek says:
“From our media networks to our theme parks, to our consumer products, this synergy enables us to raise consumer awareness and further increase engagement with our streaming services. And the power of this synergy will be on full display on November 12 when we celebrate Disney Plus Day with an unprecedented, company-wide, cross-promotional campaign. Our robust pipeline of content continues to fuel growth, and we have an incredible lineup of new programming for Disney+.”
Since the main aim is to get more subscribers for Disney,+, this event will have a really exciting lineup of materials that haven’t yet been announced to the public till now. Here’s the full quote:
“Disney+ Day will be a balanced approach between global and local products. We’re going to have a really exciting lineup as you might guess as we approach those consumers who have not yet signed up for Disney+ with a really attractive group of titles to be announced.”
It can’t be denied that the 2020 Disney Investor’s Day was the biggest fan event of this year, even though it was completely carried out in a virtual setting. The sheer tidal wave of information that came out of the event swept the fandoms away.
For Marvel, it brought forth multiple announcements like She-Hulk for Disney+, 4 new trailers, and Jon Watts’ Fantastic Four got announced. Since Chapel specifically mentioned that this event will be called Disney+ Day since it’s the anniversary of the debut of the streaming service, so it’s possible that a chunk of news will be from its non-theatrical releases.
However, since Disney owns multiple franchises so fans of other franchises surely won’t be left wanting. After all, on the Star Wars front alone, Lucasfilm is all ready to show Temura Morrison’s The Book of Boba Fett in December, and this event would be the perfect time to do that.
Not to mention the fact that they could also tease season 3 of The Mandalorian here. As for Marvel, they will be getting ready to premiere Hawkeye on November 24 and that is being speculated to bring back some anticipated characters so, that is something they will surely be shown more of. Also, we might get news of Iman Vellani’s Ms. Marvel or other projects.
Overall, we do not doubt that it’s going to be another tidal wave of content from Disney. Also, we are sure that Disney will spare no expense on its marketing campaign. After all, by this time, they have perfected their marketing campaign down to a science.
Considering how important Disney+ is for Star Wars, Marvel, and more, we are sure that whatever comes on November 12 will blow us away.