Disney highlights the diverse MCU show, Ms. Marvel as the reason behind its subscriber growth even though it suffered from lower viewership
The MCU is one of the biggest franchises under Disney, right beside Star Wars. Its impact in pop-culture and on Disney’s revenue can’t be underestimated. Repeatedly, the house of mouse has highlighted the big role played by the MCU in driving and maintaining its subscriber base. And they did the same at their recent earnings call and even highlighted one particular show- Ms. Marvel!
From 2021, The MCU has expanded its universe to include TV shows under Disney+. It has produced a barrage of shows for the streamer since then. Thus includes She-Hulk, Hawkeye, Moon Knight, The Falcon and The Winter Soldier, the Emmy nominated WandaVision, and more.
But the Disney earnings call held on November 8, 2022 revealed that it was the Ms. Marvel show that helped the streamer grow the most. Murphy’s Multiverse reports that:
“Disney is doing well in the streaming market by hitting 235M subscribers overall, as Hulu added one million and ESPN+ another 1.5M. Ms. Marvel, interestingly enough, was highlighted as one of the shows that gave Disney+’s growth a boost.”
It’s interesting that Ms. Marvel has been highlighted here, because the show was suffering from a substantially lower viewership compared to other MCU shows. The main selling point of the show was that it was presenting a diverse superhero.
Murphy’s Multiverse further highlights that:
“It once again may highlight the importance of Disney diversifying its portfolio to draw in viewers, especially a younger generation.”
The show premiered on June 8, 2022, and ran until July 13 for six episodes. At the end of the show we saw Kamala presumably and unknowingly exchange places with Carol Danvers. We see Brie Larson’s hero appear in Kamala’s bedroom and then rush out of the frame after realising what has happened.
Many viewers also concluded that there might have been a body swap happening with Kamala taking over the Captain’s body and vice-versa. But no matter which theory you subscribe to, Kamala will next be seen in the Captain Marvel sequel titled, The Marvels. It’s scheduled for release in 2023. And it is there we will know which theory is true!
Brie Larson returns as Carol Danvers/Captain Marvel and she will be joined by Iman Vellani as Kamala Khan/Ms. Marvel, and Teyonah Parris as Monica Rambeau in The Marvels. The film is directed by Nia DaCosta.
What do you think about Disney specifically naming Ms. Marvel even though it had comparatively lower viewership numbers? Let us know.
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