Fast & Furious 10’s Disappointing Box Office Sparks Early Online Release

Discover Why Fast & Furious 10’s Lackluster Box Office Performance Has Led To An Unexpectedly Early Digital Release

By Akshay Sharma
June 3,2023

The digital release date for Fast & Furious 10, also known as Fast X, has been announced, and it’s sooner than expected. The movie will make its online home debut a mere 21 days after its theatrical release. This remarkably short gap between the big screen and digital release raises eyebrows and hints at the studio’s strategy to maximize sales.

Uncertain Physical Release Date And Exclusive Streaming Home

Fast X

While the digital release date has been unveiled, Universal Studios is yet to confirm the physical release date for Fast & Furious 10 on Blu-ray, DVD, and 4K Ultra HD. However, considering the early digital drop, it is plausible that the physical release may follow suit in late June or early July.

As for streaming, Fast X is expected to find its exclusive home on NBCUniversal’s Peacock, which currently houses only two entries from the franchise. Given past patterns, the movie could potentially arrive on Peacock between early July and mid-August. Nevertheless, the unusually early digital release might indicate an earlier streaming arrival.

Disappointing Box Office Performance Drives Early Release Decision

Fast X

The decision to release Fast X digitally just three weeks after its theatrical premiere comes as a surprise to many, considering it is a blockbuster action movie from the immensely popular Fast and Furious franchise. However, the movie’s box office performance has been underwhelming, with a significant 65.6% drop domestically in its second weekend.

In its third weekend, Fast X earned a meager $28.5 million domestically, even lower than F9’s earnings during the same period in its theatrical run, which occurred in the midst of the pandemic. While the film’s worldwide total stands at $523.6 million, signaling its success on a global scale, the diminishing results suggest that Fast and Furious 10 may have passed its prime.

Universal’s decision to bring Fast X home early is likely driven by a recognition of its limited remaining box office potential. By capitalizing on the existing marketing from the theatrical release, the studio aims to maximize home release sales. This early digital release aligns with Universal’s recent trend of releasing movies digitally shortly after their theatrical runs, as seen with other underperforming films like Cocaine Bear, Violent Night, and Knock at the Cabin.