Has Star Wars Fatigue Set In? The Mandalorian Season 3 Premiere Disappoints With Low Viewership

The Mandalorian Season 3 Premiere On Disney+ Has Disappointed With Low Viewership Compared To Other Star Wars Series

By Amitabh Mukherji
March 15,2023
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After a two-year hiatus, The Mandalorian Season 3 premiered on Disney+ to surprisingly low viewership numbers in comparison to other Star Wars series. The Mandalorian has become a cultural phenomenon since it launched as the first streaming series from the Marvel or Star Wars universes, with Season 2 setting records for the service.

Low Viewership Compared To Other Star Wars Series

First Mandalorian Season 3 Footage Released at Star Wars Celebration
 Mandalorian Season 3 

According to data collected by Samba TV and reported by The Wrap, the Season 3 premiere had lower viewership numbers than other Star Wars series on Disney+. Although it exceeded Andor’s viewership by close to 50%, it trailed behind Obi-Wan Kenobi and The Book of Boba Fett premieres by 28% and 2%, respectively, while also falling short of Marvel Studios’ Loki premiere by 35%.

Samba TV’s data suggests that just under 1.5 million households in the US watched the first episode of The Mandalorian Season 3. This disappointing performance comes after the original trailer for Season 3 broke Star Wars records and became the most viewed trailer for a Disney+ series in the galaxy far, far away.

Possible Reasons For Low Viewership

New Star Wars Leak Spoils Mandalorian Season 3 Scene At New Location
The Mandalorian 3

One of the reasons for the decline in viewership could be attributed to Star Wars fatigue. Since the last season of The Mandalorian aired in December 2020, Disney+ has released three more live-action shows, including Obi-Wan Kenobi, Boba Fett, and Andor. Additionally, the Mandalorian doesn’t have the benefit of starring a well-known character like Obi-Wan Kenobi or Boba Fett, though Pedro Pascal’s Din Djarin has become an icon in his own right.

Another factor could be the availability of movie-quality content on Disney+. When The Mandalorian Season 2 aired, Disney+ did not have as much content available as it does now, with Marvel Studios releasing seven live-action MCU series since then.

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