Marvel persuaded Sony to abandon plans for The Amazing Spider-Man 3 after a last-minute pitch. Marvel Studios president Kevin Feige and his team had a lot to do with it. After Sam Raimi’s Spider-Man trilogy ended, Sony relaunched the franchise with a new iteration of Andrew Garfield’s Spider-Man. Marc Webb directed the first two films in the series, and he had ambitions for a third one that never materialized.
The Amazing Spider-Man 3 was canceled due to pressure from Marvel Studios, which influenced the studio’s decision. After the critical and commercial failure of The Amazing Spider-Man 2, a leaked memo from Sony revealed that the studio was unsure of its next steps.
In addition to the threequel, as mentioned earlier, the expanding universe included several spin-offs like Venom and the Sinister Six. To assist, Feige contacted Sony Pictures Chairperson Amy Pascal at the time. It was suggested outright by the MCU’s mastermind that Marvel Studios handle Spider-next Man’s big-screen appearance.
Feige gathered Marvel Studios’ executive producers for a brainstorming session to help sell the idea to Sony. They organized a retreat in Santa Monica, as revealed in The Story of Marvel Studios: The Making of the Marvel Cinematic Universe.
However, the people invited were in the dark about its true purpose. When Feige arrived, he polled the crowd to find out how they felt about the possibility of Spider-Man being shared with other Marvel properties, as well as what kind of stories they had in mind for the iconic Marvel hero.
“With no time to spare, Feige announced an all hands on deck situation: Every executive producer at Marvel studios had to be a part of a secret, two-day-long, off-site retreat, held in a rented hotel space in Santa Monica. No one else at Marvel Studios was told about what they were doing, just that it was a ‘get-together.’
In that closed room, two questions were posed: If there were an opportunity to broker some kind of deal with Sony, how would it work? And if they leveraged something like a five-picture deal, what stories would they want to tell?”
Tom Holland’s casting as Spider-Man in the Marvel Cinematic Universe shows that it worked. Following his appearance in Captain America: Civil War, he quickly gained popularity among fans. After the excerpt’s five-film deal expanded to six, Marvel Studios could soon close the deal. As of now, the actor has taken on the role five times, with Spider-Man: No Way Home serving as his sixth outing.
In terms of Spider-overall Man’s MCU story arc, the threequel could very well be the conclusion of the franchise. According to the new Marvel Studios and Sony deal, the wall-crawler can only appear in one more standalone and one more project for the first Marvel Studios.
In any case, this doesn’t rule out the possibility of a new deal. This is even more relevant now that Venom: Let There Be Carnage has established ties to the MCU’s Spider-Man films. Even though Sony failed to deliver on their plans, it’s important to remember that Garfield was not to blame for his role in The Amazing Spider-Man 3 being canceled. Hopefully, the reason why Marvel persuaded Sony to cancel the third installation will be reconsidered soon.