James Gunn Sparks Debate With Candid Thoughts On AI In Film Industry
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James Gunn Sparks Debate With Candid Thoughts On AI In Film Industry

Read Director James Gunn’s Honest Thoughts On The Growing Use Of Artificial Intelligence (AI) In The Film Industry.

By Akshay Sharma
May 25,2023

Guardians of the Galaxy Vol. 3 director James Gunn recently shared his candid views on the growing discussion surrounding artificial intelligence (AI) in movie writing. As the film industry undergoes transformative changes with new filmmaking techniques, AI is increasingly being recognized as a viable method in the movie-making process. Many directors and creatives have begun utilizing AI for various aspects of scripting and visual effects. While the technology still has a long way to go before becoming a regular tool in Hollywood, its usefulness on a smaller scale is already evident for those bold enough to experiment with it.

An Honest Discussion On AI With James Gunn

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During the press tour for Guardians of the Galaxy Vol. 3, James Gunn engaged in a conversation with Alodia Gosiengfia, where he openly shared his thoughts on the current use of artificial intelligence in the movie industry. Gunn clarified that AI did not play a role in the production of his final Marvel Cinematic Universe (MCU) movie. He admitted that he possesses limited knowledge about the technology and holds some reservations about it. However, he also expressed excitement about its potential in other areas of life, such as medicine and law enforcement. Gunn, being an old-fashioned science fiction enthusiast, envisions numerous possibilities for AI to positively impact society. He believes that technology can help create a better world, emphasizing the importance of focusing on what truly matters, just like the Guardians movies do.

Gunn’s Hope For AI And Its Future

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Concluding the discussion, James Gunn expressed his hope that AI would be utilized for benevolent purposes in the future rather than posing a threat of domination. He emphasized his desire for big spectacle films like Guardians of the Galaxy to convey a message of love and human connections. Similarly, he believed that AI, if harnessed for benevolence, could bring positive advancements without overpowering humanity. Acknowledging the potential of AI, Gunn’s optimism is tempered with a cautious approach.

Zack Snyder’s Perspective On AI

Zack Snyder


Director Zack Snyder also offered his thoughts on artificial intelligence during his Full Circle Event. He explained that AI lacks the ability to create the same emotional connection between the filmmaker and the audience that human writing does. Snyder emphasized the importance of the filmmaker acting as a prism, adding a unique perspective to the reality presented in their work.

The Future Of AI In Filmmaking

Zack Snyder

Currently, AI is primarily considered an option for smaller components of the movie-making process, such as certain segments of a script or specific CGI shots or characters. However, with advancing technology, exemplified by tools like The Volume, it appears to be only a matter of time before artificial intelligence becomes a more prevalent tool in the filmmaking industry. As James Gunn takes on the role of DC Studios co-CEO and continues his involvement with superhero movies, particularly his work on Superman: Legacy, he will have ample opportunities to witness the evolution of AI in the coming years while remaining within the realm of comic book films. Although Gunn did not embrace AI during his work on Guardians of the Galaxy Vol. 3, he recognizes its potential benefits in various aspects of life beyond his own profession. As AI continues to integrate itself into the entertainment industry, it remains to be seen how much filmmakers like Gunn will rely on this technology to achieve their artistic goals.

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