Throughout October, celebrities shared seductive selfies in support of Breast Cancer Awareness Month. The social media campaign follows Kit Undergarments’ equally star-studded project last year, featuring celebrities such as Lisa Rinna and Selma Blair modeling pink underwear to raise awareness and funding for research.
This time, the company collaborated with ThirdLove on a limited-edition “Kits to Kick Cancer” line. Throughout October, the underwear brands will donate $10 to the Women’s Cancer Research Fund (WCRF) for every photo of someone wearing their ThirdLove x Kit underwear with the hashtag #KitsToKickCancer and the handles @thirdlove and @kitundergarments.
The WCRF, affiliated with The Breast Cancer Research Foundation, funds research, education, and outreach efforts focused on creating more effective ways to early detection, treatment, and prevention of women’s malignancies.
With the owners of Kit Undergarments, Hollywood stylists Simone Harouche and Jamie Mizrahi, dressing celebs like Riley Keough and Katy Perry for social media posts, many stars, including some of their clientele, stepped up – and stripped down – for the occasion.
While Kate Hudson was the most recent celebrity to publish a photo of herself wearing high-heeled boots and lace panties for this year’s ad, she is far from the first. The following is a list of all the celebrities who have so far joined the campaign.
The 42-year-old actress flaunted her abs – and stretched her quads – in a photo uploaded on Tuesday, wearing the 24/7 Classic T-Shirt Bra ($65) and Lace Back Cheeky pantyhose ($28).
In a snapshot shared by Kit Undergarments, the pop sensation wore silky PJs – the No Fuss Luxe Kit ($143).
The 32-year-old “Zola” star matched her bra and thong with an Adjustable Strap Wireless Bra ($42) and a Comfort Stretch Thong ($15).
From “Pretty Little Liars” to pink, the actress, 25, chose Third Love’s Form Seamless V-Neck Wireless Bra ($77).
Holt, 33, opted with the identical pale pink wireless style.
The 50-year-old celebrity stylist chose the Adjustable Strap Wireless Bra ($42) and the Form Seamless Hipster ($14) styles.
The 32-year-old “Vampire Diaries” star lounged in the sun wearing a Third Love x Kit T-Back Wireless Bra ($45) and Form Seamless Hipster ($14).