Kevin Feige Has Mapped Out The Multiverse Rules In The MCU With His Team

We know that the multiverse was always present as easter eggs or winks-to-the-audience in the background of films like Thor. But the multiverse got its first notable mention by Tilda Swinton’s The Ancient One in Doctor Strange. After that, we got to know more about it in detail in the Phase 3 movies like Avengers: Endgame.

In Endgame, Marvel began exploring the concept of the multiverse when Earth’s Mightiest Heroes were forced to go back in time and find the stones to reverse what Thanos had done in Avengers: Infinity War. This was obviously just the first indication that the multiverse would only get further explored.

And that happened like clockwork in Spider-Man: Far From Home. Kinda that is. After all, in the end, Jake Gyllenhaal’s Mysterio’s alternate universe backstory was fake. But if rumors are to be believed, then Spider-Man: No Way Home will feature the actual multiverse with Tobey Maguire and Andrew Garfield rumored to be returning.

Now, the chances of Garfield and Maguire appearing are high because MCU is currently busy setting up the multiverse, and they have started properly with the Disney+ series Loki. So the Spider-Man: No Way Home movie seems to have come at the right time with the Disney+ Loki show having explained and introduced the multiverse at length.

But, as we all know, nothing is a coincidence when it comes to the MCU. Everything is cleverly planned and thought out. However, even then, Loki’s ending was left pretty ambiguous. But even then, Loki fans will be glad to know that there’s a plan for everything.

Know that, in a new interview, Marvel boss Kevin Feige has explained that he had a new meeting with the studio about keeping it all together.

Kevin Feige Discussed The Multiverse With The Marvel Team

The multiverse as seen in Loki

In an interview on the D23 Inside Disney podcast, Kevin Feige was asked the question that fans have been wondering for years- how does Marvel Studios keep every concept and plotline straight and consistent across their movies and show? Also, how do they decide when to reveal certain characters or plot points?

The interviewer even jokingly asked Kevin Feige if the studio had a whiteboard to help them keep track of it all. But the Marvel boss said that before Marvel Studios became the giant franchise it is today, they didn’t need one as it was all “in our collective imaginations at the studio.” But Feige did joke back by saying that the studio was indeed planning on getting a whiteboard before the pandemic started. He said:

“We used to not need [a whiteboard] because it really was just all in our collective imaginations at the studio. Just before the pandemic, we started going, ‘You know, maybe we need a big whiteboard,’ and then we all went into our houses.”

While a whiteboard hasn’t been put up till now, but Feige credits the “dedicated, creative, spectacular team” at the studio who have helped keep all concepts and plot straight. But Feige especially pointed out the work by producers Zoie Nagelhout on The Falcon and the Winter Soldier, Mary Livanos on WandaVision, and Kevin Wright on Loki. He said:

“We still have not done that, but the truth is a wonderfully dedicated, creative, spectacular team at Marvel Studios, and one person is dedicated full time to each project. Mary Livanos oversaw WandaVision from start to finish, Zoie Nagelhout oversaw The Falcon and the Winter Soldier on the ground every day from start to finish, Kevin Wright came up with much of what you love about the Loki series and was right next to Kate Herron and Tom Hiddleston the entire time.”

(From left) Kevin Feige, Louis D’Esposito, Victoria Alonso

The Marvel mogul says that multiple “interconnected” meetings take place quite often to discuss how the shows or movies will grow and evolve with Victoria Alonso, Louis D’Esposito, and Feige overseeing it all. Feige explained that:

“There are people whose sole task is to keep it in their head and deliver it for us, and then we have interconnected meetings quite often about how things grow and evolve and [Louis D’Esposito] and I and [Victoria Alonso] bounce between all of those.”

Kevin Feige also mentioned that there will sometimes be a call for changes, but nothing was ever done to the detriment of individual projects. He says:

“Something will come up one show, and we’ll have to sometimes call and say ‘Well, actually, we’ve got to alter this, we’ve got to change that,’ but never to the detriment of the individual projects. If that were to happen, we wouldn’t do it.”

Feige Explains How The Multiverse Will Move Forward

Doctor Strange in the multiverse

As for the multiverse, Feige mentioned that there was a meeting recently with the entire Marvel Studios team about how the multiverse will be moving forward. The Marvel boss compared introducing the multiverse to audiences to how the film studio would have to educate the public about characters like Samuel L. Jackson’s Nick Fury. Here’s how he explains it:

“As you indicated before we started recording, the multiverse is coming up in a big way. There’s interconnectivity there that people have already started to see and suss out and I had a meeting this morning with the whole broad Marvel Studios team going through the multiverse and the rules of the multiverse and exactly how to really deliver on the excitement surrounding the multiverse.”

He further says:

“Because like with so much with Marvel, that is a topic—when we first had Sam Jackson appear in a cameo at the end of Iron Man. I thought it would be a relatively small group of people that were excited by that and that we’d have to then educate a broader public about what that meant and who Nick Fury was, but almost instantly, if you remember, way back to the Summer of 2008: it ignited everyone’s imagination.”

The producer also mentioned how Marvel Studios had to slowly dull out the multiverse to the audiences. For example, the concept of the multiverse was introduced first in Doctor Strange, and then later on referenced in Spider-Man: Far From Home.

Jake Gyllenhaal and Tom Holland In Spider-Man: Far From Home

MCU’s head boss explained that he and the MCU take this slow approach because there are more than just the MCU fans who are following MCU’s development of the multiverse. He says:

“In the same way, the multiverse is something we geek out about, and we really love all the storytelling potential it brings, but thought we had to dull out what it was and introducing the concept even briefly in Doctor Strange and then as a fakeout in Spider-Man: Far From Home. I will tell you something: It is more than just fans that are following along with the multiverse storyline. It’s really exciting even to see it mid-way through the Loki series now, as people respond to the possibilities.”

Marvel Doesn’t Have A Story Group

Lucasfilm story group

While listening to the podcast, it seemed as though the interviewer was trying to find out if there was a story group at Marvel Studios. For those who don’t know, Lucasfilm (which is also owned by Disney) has one. It was established in 2013 for their Star Wars projects. This group consists of people who are responsible for keeping track of the Star Wars canon and helping directors and writers when they are developing characters and stories.

Right now, it seems like Marvel President Kevin Feige, Co-President Louis D’Esposito, and Head of Production Victoria Alonso are the ones who have the final say on what happens in the MCU. But Marvel Studios doesn’t exert strict control. It lets directors and writers do what they want and execute the story as per their vision.

The only caveat is that there’s a producer who is always with them and reports back updates to the 3 big Marvel heads. But there’s one thing which fans should be clear about- Feige keeps everyone on the same page. After all, as said before, he recently had a meeting with the entire Marvel Studios team. However, we don’t know who is part of this team exactly. But it likely includes Alonso, D’Esposito, and the multiple producers of the shows and movies. This includes the ones involved with Wandavision, The Falcon and The Winter Soldier, and Loki.

Also, it’s not hard to assume that this meeting about the rules of the multiverse would have been likely well communicated to the rest of the Marvel Studios employees through the producers who are working closely with the directors and writers.

So, even though Marvel’s hierarchy is complex, but it’s so well structured that employees on every level know about the plan and what they need to do to fulfill it. Also, it has been amazing to see just how complex Marvel’s hierarchy has become over the years.

Overall, we do not doubt that the studio has meticulously planned how the multiverse will be shown and explored in the MCU. Coming up next in the multiverse-exploring Phase 4 of the MCU is the Disney+ What If…? series that will release August 11.

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