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“Kevin Feige’s Brilliance” Is The Way Of Work At Marvel Studios, Says Joe Russo

By Mabel Judith Andrady
April 6,2022

What is it about Kevin Feige’s brilliance that will make the MCU exciting? The MCU consists of over two dozen films. For this reason, many people believe that a comprehensive strategy was in place to achieve this unprecedented feat. This isn’t actually true, according to one of the most notable MCU directors.

It All Begins With An Idea

Russo Brothers


According to director Joe Russo, “part of [Marvel Studios President] Kevin Feige’s brilliance is that there isn’t really a plan,” according to a statement he made to Deadline about the upcoming Avengers: Endgame.

“There’s an idea, but you can’t have a plan if the movie you’re making tanks. There’s no plan after that. Right?”

“So, it’s really about, as the movie succeeded, there was sort of an enthusiasm about well, what else could we do? And then that’s when new ideas would come out,” Russo said. “And there was hopes. Oh, we hope one day that we can get to the story, if we keep doing this right maybe we could all get there, you know, like Infinity War and Endgame. But a lot of the stuff was made up in between the movies. And some of the best call forwards or callbacks were thought of after the fact.”

“Like, we didn’t have [Captain America]: Civil War broke and we didn’t know that by showing you this scene with Zola […] in Winter Soldier where Cap goes into this basement facility and Zola’s telling him about the Winter Soldier and there’s an image of Stark’s parents having been killed. And it looks like it’s implied that its connected. That was happenstantial.”

“Then after the movie came out we were like, hey that’s a crazy idea — that’s how Tony could get so angry at Cap that he’d wanna kill him, if Cap’s buddy had killed his parents,” Russo said. “So we were retrofitting these ideas, right, and it’s all part of the fun of it. But I think that in a lot of ways is the secret sauce of Marvel, it was riding a bucking bronco, it was not premeditated.”

To Never Seeing An End

Kevin Feige

Kevin Feige

The 2008 release of Iron Man marked the beginning of the MCU and the 2019 release of Avengers: Endgame will mark the conclusion of the so-called Infinity Saga. As an epilogue to the Infinity Saga, Sony Pictures’ Spider-Man: Far from Home was released by Sony Pictures.

The MCU’s original plan was, in fact, a fluid one. Both Infinity War and Endgame were originally intended to be a single film, as was Civil War. This served as the third Captain America film before being repurposed as an Avengers movie. The short-lived television series Inhumans was originally intended for the big screen.

A standalone Hulk film was originally planned for the “Planet Hulk” storyline before being incorporated into the Thor: Ragnarok storyline. Needless to say, Kevin Feige’s brilliance will be seen once again in the upcoming Doctor Strange sequel.

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