Model and entrepreneur Miranda Kerr shares her journey of building Kora Organics, her certified organic skincare brand. Inspired by her mother’s cancer diagnosis and their personal need for organic and effective skincare, Kerr started working on Kora Organics in 2006 and launched it in 2009. She expresses her pride in the brand’s evolution and its mission to provide safe and certified organic products that deliver powerful results. Kerr emphasizes the importance of educating consumers about the ingredients they use.

Key Factors Of Success For Kora Organics

Kerr highlights several aspects of Kora Organics that she is proud of. The brand’s commitment to sustainability is evident through its climate-neutral practices and the implementation of refill pods using 100% PCL plastic. Kora Organics has been a certified organic skincare brand since its inception, following organic farming techniques that benefit the environment and consumers. Additionally, the brand conducts clinical trials to demonstrate the efficacy of its products, debunking the misconception that organic products are less powerful.

Building A Brand With Local And Global Presence

According to Kerr, having a strong point of difference is crucial when building a brand with a strong local and global presence. For Kora Organics, that point of difference is its organic certification. Kerr emphasizes the importance of teamwork and aligning employees with the company’s values. She also emphasizes the significance of listening to one’s intuition, sharing an example of how her intuition led to the creation of one of their hero products, the Turmeric Brightening and Exfoliating Mask.

Standing Out In A Crowded Skincare Market

Kerr believes that Kora Organics stands out in the skincare market due to its holistic approach. The brand focuses on nourishing the mind, body, and skin by incorporating aromatherapy, a unique crystal infusion filtration process, and positive words of affirmation on its products. Kerr emphasizes the importance of the product being able to stand alone, independent of the celebrity promoting it. She distinguishes Kora Organics from other celebrity-led brands by highlighting her ownership, reinvestment of profits, and dedication to creating transformative skincare products for consumers.

Recommended Products From Kora Organics

For first-time consumers, Kerr recommends two standout products from Kora Organics. The Turmeric Brightening and Exfoliating Mask offers instant results and acts as an at-home facial in a tube, brightening the skin with antioxidants. Another highly recommended product is the Noni Glow Face Oil, known as “liquid gold.” This oil benefits various skin types, including sensitive skin, by replenishing essential fatty acids, balancing pH production, and aiding in scar healing.