Injecting the MCU and the universe of Star Wars with a shot of adrenaline, Disney+ gave them a lift that they are still feeling today. Marvel and Star Wars have been able to dominate the conversation for months on end thanks to shows like Loki and The Mandalorian, which have grown in popularity with each new episode.
As if they were passing each other in the night, Marvel and Star Wars have been on Disney+ for well over a year now. A few weeks before WandaVision debuted on Disney+, the second season of The Mandalorian came to an end, enabling each project to receive its own social media spotlight.
A week before The Book of Boba Fett premiered, Hawkeye aired its season finale to avoid any crossover between the two universes. There would be a brief overlap, as Marvel Studios’ Eternals would be released on the same day as Boba Fett’s Chapter 3.
Until February 9, Boba Fett would be on the air, giving Moon Knight plenty of time to get ready for its March 30 debut. Oscar Isaac’s MCU debut is over three weeks before Ewan McGregor begins filming for his Obi-Wan Kenobi role on May 25.
For the first time in over a year, the most profitable pillars of the Disney empire are coming together this summer.
On Wednesday, June 8th, Ms Marvel’s first full trailer confirmed that the Iman Vellani-led series would begin its six-week run prior to the theatrical release of Love and Thunder. As Hawkeye did with NWH, Ms Marvel will share some screen time with Thor 4 for a brief period of time, but it will also air concurrently with Lucasfilm’s Obi-Wan Kenobi.
Ahead of Ms Marvel’s debut two weeks later, Kenobi will premiere its first of six episodes on Wednesday, May 25. This means that for the next four weeks, new episodes of both Kenobi and Ms Marvel will be released on the same day and at the same time, barring any multi-episode premieres. The first time Marvel Studios and Lucasfilm have aired live-action shows on the same week, let alone the same day.
WandaVision and The Book of Boba Fett both demonstrated that the weekly releases of these franchises have highs and lows. Some have come close. However, neither Marvel nor Star Wars has launched a show that was all oil, no flame each and every week.
That being said, some domain names are simply more eye-catching than others. Since Disney purchased Lucasfilm in 2012, fans have been clamouring for Obi-Wan Kenobi. As a trilogy, it became an A Star Wars Story anthology film, and now it’s a limited series on Disney+. Prequel trilogy fan favorites Ewan McGregor and Hayden Christensen’s reunion has only fueled excitement, which has reached a fever pitch since the show’s first teaser was released.
The story of Ms. Marvel, on the other hand, is quite unique. Ms Marvel was originally scheduled for release in 2021. However, internal delays kept its status uncertain for more than a year. Reshoots eight months after filming ended, along with concerns about the titular character’s power set, have combined to give Marvel one of the most difficult releases in the MCU’s recent history.
The show’s post-production issues aren’t a cause for concern, but the timing of its release puts it in a difficult position. The third episode of Star Wars: The Clone Wars will air the same day as the premiere of Marvel’s Ms Marvel. If Kenobi’s social media chatter reaches WandaVision levels, Ms. Marvel may not even have a chance to breathe before the week is over.
While the collision course between Kenobi and Ms. Marvel is currently in motion, there is still time to change course. Until just one month before Tom Hiddleston’s solo series premiered in Summer 2021, Loki was scheduled to be released on Fridays. In order to avoid conflict with Temuera Morrison’s show, which was set to premiere on the same day as Hawkeye’s season finale, Marvel announced a two-episode premiere for the Jeremy Renner-led project.
Neither the entire Kenobi series nor Disney+ releasing six episodes over the course of two weeks is likely to happen, but there is an alternative that fans have been champing at the bit for many years: Episodes of Kenobi are aired on a regular basis at night.
As a result, the concept of “live” viewing has been eliminated from all Disney+ projects because new episodes are now released at 3 AM EST. Consumers who prefer to watch content at their own pace without the pressure of appointment television have found this to be a positive development. In spite of this, many people feel a sense of obligation to watch the next day, because not doing so first thing in the morning increases the risk of spoilers.
Giving Ms Marvel the morning slot and saving Kenobi for Wednesday evenings gives Disney+ the chance to test out a model that could take the streaming service to the next level, in addition to allowing both shows to get their flowers every week. Despite the fact that shows like Game of Thrones and Euphoria are meant to air on HBO’s premium cable channel, the majority of viewers watch them on HBO Max instead.
Even though Kenobi airs at 10 PM EST Wednesdays, it’s a prime time slot that further enhances its status as an event series. A first-time release model is warranted because the scope of this show is unlike anything Disney+ has ever done before.