The Producer Of Star Wars Explains Why Boba Fett’s Trailers Are So Bad

As Marvel’s first year on Disney+ concludes, Lucasfilm is ready to return to the fan conversation with The Book of Boba Fett, its second live-action Disney+ series. The seven-episode series, starring Temuera Morrison as Boba Fett and Ming-Na Wen as Fennec Shand, continues up to where The Mandalorian’s startling post-credits scene left off.

A few trailers and posters for this anticipated series have been released; however, from glimpses of Tatooine and the palace, a few new faces, a fight, and words from Boba, little has been disclosed to build any buzz. Concerned that the show’s mediocre marketing reflects the series itself, the show’s creators claimed that it’s all part of the plan, and their decisions, like Boba Fett’s, are motivated by their confidence and an incredible sense of respect.

Why Aren’t Boba Fett’s Trailers More Entertaining?

According to The Hollywood Reporter, The Book of Boba Fett’s rather lackluster marketing is due to a deliberate effort to avoid spoilers due to the extensive content of this upcoming Disney+ series. “We can’t use the second part of the first episode because it gives so much away,” said co-showrunner and producer Robert Rodriguez, who also directed the Season 2 episode The Mandalorian in which Boba returned.

The Book of Boba Fett

What fans do know about the series is that Boba Fett and Fennec Shand will be venturing into the Star Wars underground after taking over Jabba’s Palace, where Boba plans to rule with respect rather than terror. Rodriguez also stated that Boba Fett “invite[s] an entire universe from the underworld in with him” and teased that “things turn up you don’t anticipate, you see things we couldn’t believe we got to do.”

For fans who are still buzzing after The Mandalorian’s second season’s run of surprises, Rodriguez has stated that the tendency would continue in this program, adding that “every episode offers tremendous surprises.” Because of the original trilogy-era gaps in Boba’s past, the makers of The Book of Boba Fett have hinted that the series is perfect for cameos as well as future flashbacks. After all, what most fans are likely to want to see is Boba return to that fateful Sarlacc pit to learn how he escaped his doom.


Suppose The Book of Boba Fett does intend to incorporate flashbacks. In that case, fans may see virtually everyone from the original trilogy cast in the series, including some who did not survive, like Darth Vader and Jabba the Hutt. Also, given its location in Star Wars history, the program might bring back any of The Mandalorian’s cast members. Even though Grogu is now in Luke Skywalker’s care, the series is already reported to involve him somehow.

There’s also the chance of cameos from Lucasfilm’s planned slate of Disney+ programs, such as Ahsoka, who, like Boba, has been present from the prequels to this post-Return of the Jedi age. Lucasfilm has been restrained in its marketing of the series parallels its tactics from Season 1 of The Mandalorian, when Baby Yoda/Grogu was kept a mystery until his in-show debut.

Suppose anything beyond the first few minutes of the series is too spoilery for promotion. In that case, it appears that showrunners Jon Favreau, Dave Filoni, and Robert Rodriguez will waste no time in continuing to enthrall Star Wars fans on Disney+ with nostalgia as well as new, fresh storytelling from that galaxy far, far away.

The Book of Boba Fett will be available on Disney+ on December 29, 2021.