The Super Mario Bros. Movie, based on the beloved Nintendo franchise, continues to dominate the global box office. Despite the hit-and-miss performance of other films this summer, this family-oriented movie refuses to leave theaters. After over three months of release, it has achieved yet another major milestone by crossing $770 million at the international box office. In addition, the film has garnered $70,000 domestically in its 18th week of release. With a total of $1.34 billion, The Super Mario Bros. Movie remains the only film in 2023 to surpass the billion-dollar mark worldwide, surpassing its competitors. Let’s explore the factors contributing to the film’s success and its impact on the industry.
Super Mario’s Unprecedented Success
The Super Mario Bros. Movie has made history during its theatrical run, establishing itself as the highest-grossing Illumination film of all time. It has also become the third highest-grossing Universal film ever, the second highest-grossing animated film after Frozen II, and the highest-grossing video game adaptation to date. These achievements highlight the immense popularity and enduring appeal of the Super Mario franchise.
The Power Of Nostalgia
In a year where nostalgia failed to attract audiences to the theaters, Super Mario stands out due to the iconic status of its namesake character. Super Mario has become a globally recognized brand, akin to the Bat Mania of the late 80s or the Pokémon craze of the late 90s. Mario’s image can be found on various merchandise, such as lunch boxes and backpacks, reflecting his pervasive presence in popular culture. Additionally, the success of the Nintendo Switch, Mario’s home console, has further solidified his relevance. The platform features a range of classic Mario games, including Super Mario 64, Super Mario Sunshine, and Mario Kart 8, alongside critically acclaimed titles like Super Mario Odyssey. The combination of nostalgia and the availability of Mario games on the Switch has undoubtedly contributed to the success of The Super Mario Bros. Movie.
Nintendo’s Marketing Strategy
Nintendo left no stone unturned in ensuring that Mario remained at the forefront of people’s minds leading up to the film’s release. While franchises like Indiana Jones and DC may be considered outdated intellectual properties, Mario has retained his popularity despite being nearly 40 years old. This enduring appeal is a significant factor in the film’s continuous box office success, even when it has been available for home viewing for weeks. Mario’s status as a multigenerational character allows families to enjoy the film together and then continue the Mario experience at home by playing games on the Switch. This seamless integration between the film and the gaming experience is a result of Nintendo’s commitment to consistently delivering high-quality titles and fostering trust with their fanbase. The success of The Super Mario Bros. Movie can be seen as a culmination of Nintendo‘s efforts in the current console generation.
Availability Of The Super Mario Bros. Movie
While The Super Mario Bros. Movie can now be enjoyed at home through digital and Blu-ray releases, the film continues to play in select theaters. Moreover, starting August 3, the movie will be available for streaming on Peacock, expanding its accessibility to a wider audience.
The Super Mario Bros. Movie has achieved remarkable success at the global box office, surpassing significant milestones and securing its place as a groundbreaking film. Its performance can be attributed to the universal recognition and affection for the Super Mario franchise, as well as the strategic marketing efforts by Nintendo. By leveraging nostalgia, integrating with the Nintendo Switch gaming experience, and consistently delivering quality titles, Nintendo has positioned Mario as a beloved and enduring character. The Super Mario Bros. Movie’s triumph not only signifies the power of a well-established brand but also serves as a testament to the enduring impact of video game franchises in the film industry. As the film continues to entertain audiences worldwide, it has become a shining example of successful adaptation and a benchmark for future video game-based movies.